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Microsoft unveils new mobile OS with Apple-like app store

Posted by mobilex9 on 12:00 PM
While both services offer to sync settings, contacts, and calendar data, as well as present a web interface for accessing and editing the same data, My Phone also serves as an online version of some of the features of iTunes, allowing it to backup the entire phone device to the cloud and then restore that image to a new phone.

The service, which is currently available in a limited invitation-only beta, also offers to sync photos and video taken by Windows Mobile phones to its online service, similar to how the iPhone can upload photos to a MobileMe gallery.

For more on My Phone and how it compares to MobileMe on the iPhone, please see the AppleInsider report titled, Microsoft plays catch up to MobileMe with My Phone.

Windows Mobile Marketplace

Perhaps the most significant of Microsoft's announcements are plans to take on Apple's App Store with a similar service dubbed Windows Marketplace for searching, browsing and purchasing mobile applications from Windows phones or from a PC by using a Windows Live ID. The new marketplace will be included with all Windows phones based on Windows Mobile 6.5 and allow developers to offer applications to customers through a security and compatibility check facilitated by Microsoft.

New Windows Mobile Handsets

As part of its announcements Monday, Microsoft said it has inked a new deal with LG, the world's third-leading handset vendor, to install Windows Mobile on the majority of its phones. The LG-GM730 --making its debut with a custom version of Windows Mobile 6.1 -- will reportedly be the first smartphone to use new version of Windows Mobile OS integrated with LG's advanced 3D S-Class User Interface.

"The combination of Windows Mobile and our new 3D S-Class User Interface will make the LG-GM730 the most functional and easiest to use smartphone ever created," said Dr. Skott Ahn, President and CEO of LG Mobile Communications Company. "This phone is a springboard for us. We will launch a number of smartphones this year; most of them will follow this same winning formula."

Windows  Mobile 6.5
The LG-GM730 will make its debut in the coming months but is unlikely to be sold in North America.


LG's S-Class UI skin sports a 3D cube layout, four customizable home screens, simplified email setup, and "flick of a finger" navigation, while the LG-GM730 itself supports 7.2Mbps HSDPA, 2Mbps HSUPA, and Quadband EDGE. Additional specifications will be announced before the phone goes on sale in the first half of 2009.

Similarly, HTC’s Touch Diamond 2 and Touch Pro 2, also announced Monday, will be upgradeable to Windows Mobile 6.5. Currently based on a customized version of Windows Mobile 6.1, the Touch Diamond 2 features TouchFLO 3D, a slim design with a large 3.2-inch high-resolution wide-screen display, while HTC Touch Pro 2 introduces new Straight Talk technology, an integrated e-mail, voice and speakerphone experience.

Windows  Mobile 6.5
HTC's Touch Diamond 2.


The Touch Diamond 2 is expected to hit major European and Asian markets early next quarter, with broader global availability coming later in the year. Among the handset's features are:
  • Larger 3.2-inch high resolution wide-screen VGA display for a greater viewing area

  • 13.7mm thick

  • New touch sensitive zoom bar for even faster zooming of Web pages, emails, text messages, photos or documents

  • Optimized for one-hand use

  • 50% better battery life

  • 5MP auto focus camera

  • Expandable memory

  • Gravity sensor

  • Ambient light sensor

Windows  Mobile 6.5
HTC's Touch Pro 2.

Meanwhile, the HTC Touch Pro 2 should be available across major global markets beginning early summer. Some of its features include:
  • Designed for business professionals

  • High-resolution 3.6-inch widescreen VGA display

  • Large finger-friendly QWERTY keyboard

  • Improved battery life

  • Expandable memory

  • Touch-sensitive zoom bar

  • Gravity, proximity, ambient light sensors

  • Optimized for touch as well as heavy email use

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